A while back, maybe three years back and from the time I started using CSS, I used to do a couple of markup quirks (that incidentally made it easier to spot copycats, but that’s another story). I used CSS classes all over the place, like below:

<div class="content">
<div class="divTitle">Some title</div>
<div class="divSubTitle">Some sub heading</div>
<p>My content went here, in ordinary P tags.</p>
</div>

It worked for me. But starting from around two years back, I finally weaned myself off of using the semantically-blank DIV tags (where appropriate) and use proper HTML markup. My biggest reason for this is lesser code, and my page is “prettier” when the CSS is turned off. Observe:

<div id="content">
<h1>Some title</h1>
<h2>Some sub heading</h2>
<p>My content went here, in still ordinary P tags.</p>
</div>

In terms of style control, it was easily done via CSS anyway; and if I wanted a completely blank stylesheet anyway, a nice CSS reset will do that for me. (A word of note though: CSS reset does have its pros and cons. Personally I’m still a bit on the fence as to whether I’d go for using one that reset all the native styles or not, above the paddings and margins.)

An interesting post on heading tags, including a possible system/technique on using them, was posted by Matt Snider: When to Use Heading Tags. It’s a good, interesting read.